TikTok Shop, Account Manager (UK) Hybrid

About tonies:

tonies is the world’s largest interactive audio platform for children with around 7.8 million Tonieboxes and more than 95 million Tonie figurines sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.

Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.

You as part of tonies:

Are you passionate about inspiring parents to provide screen-free entertainment to children? If so, read on! We are looking for a dynamic product leader who will be responsible for managing the UK’s product portfolio, drive go-to-market strategies for new innovations, and provide guidance on optimising the range for local commercial functions. This role combines strategic product management, hands-on-execution of new launches, and day-to-day optimisation of our portfolio. The candidate will manage a large, multi-category product portfolio, working on both local and global launches. You will collaborate closely with global and local Content &Licensing teams as well as local Marketing, Retail, Operations & Finance teams - all with the aim to create the best possible portfolio for our little listeners.

Overview

We are seeking an experienced and dynamic TikTok Shop Account Manager to lead and grow our presence on TikTok Shop in the UK market. This role will be responsible for end-to-end management of the TikTok Shop business, including execution of the strategy, live shopping hosting, content planning, promotional execution, and community engagement. The ideal candidate will be confident on camera, commercially driven, and highly knowledgeable about the TikTok platform and social commerce trends.

Your tasks and responsibilities will include:

TikTok Shop Live Hosting

• Host engaging TikTok Shop livestream sessions to showcase products, drive conversions, and build brand awareness.
• Prepare live scripts, product demonstrations, and promotional messaging.
• Monitor live performance metrics and continuously optimize for engagement and sales results.

Account & Channel Management

• Lead day-to-day operations of the TikTok Shop platform, ensuring products, listings, and storefront are up to date and optimized.
• Plan and manage promotional calendars in alignment with campaign, seasonal, and commercial priorities.
• Execute forecasting and sales planning to achieve channel revenue growth targets.

Campaign Planning & Execution

• Develop, launch, and monitor paid and organic TikTok campaigns to improve visibility, engagement, and conversion.
• Collaborate with content creators, influencers, and internal teams to ensure cohesive messaging and brand-aligned content.
• Track campaign performance, report insights, and provide recommendations for improvement.

Community & Relationship Management

• Engage proactively with the TikTok audience through comments, messaging, and live chat interactions.
• Build relationships with creators, brand partners, and TikTok Shop account representatives.
• Cultivate a positive and active community presence around the brand.

What we are looking for:

• Strong understanding of TikTok’s algorithm, trends, audiences, and platform culture.
• Commercially minded with experience in forecasting, reporting, and performance-based decision-making.
• Excellent communication skills and ability to build rapport with online audiences.
• Comfortable hosting and appearing on live video; confident, personable, and energetic on camera.
• Previous experience managing TikTok Shop, live commerce, or social commerce channels preferred.

Why tonies?

Flexibility – Hybrid working with two days in the London office, up to 30 days working abroad, and Summer Hours (June-August)..

Time Away – 30 days annual leave + bank holidays, 3 Wellbeing Days, paid sick leave, bereavement leave, volunteering day plus bank holiday swaps and more.

Health & Wellbeing – Private medical insurance via Vitality, mental health support with our Employee Assistance Program, life assurance (4x salary), free Calm subscription, Specsavers eye test voucher, lunch on Tasty Tuesday and more.

Financial & Career Growth – Competitive salary, pension match up to 4%, £200 learning & development budget, and Babbel subscription.

Family & Lifestyle Perks – Enhanced maternity & paternity leave, Tonies gifts for major life events, and exclusive staff discounts.

Equity and Diversity

At tonies, we’re passionate about sparking imagination and joy in childhood—and that same energy drives how we build our team. We believe everyone should feel empowered to grow, contribute, and thrive, both at work and in life. That’s why it’s important for tonies to create an environment where all voices are heard, valued and respected, regardless of background or experience. Our stories, content, I&D Champion Group and tonies team are shaped by a wide range of perspectives, and we actively seek out individuals who bring fresh ideas and unique experiences to the table.

Tonies is committed to fostering an inclusive and accessible experience for all candidates. If you need any accommodations to support you during the recruitment process, please contact your Recruitment Partner.

The Recruitment Process

• Intro call with the People & Culture talent team
• Virtual call with the Hiring Manager
• An in-person case study interview with the Hiring Manager

Ready to join us? Apply today to help us create joyful moments for children and families worldwide.

Apply for this job

About us

Here at tonies, we are changing the way children listen to their favourite audio content, by making digital audio tangible. We have created a safe and playful way for children to experience stories, music and educational content that is loved by parents and children alike. By combining the best of digital technology with the magic and playfulness of figurines (the so-called Tonies), our screen-less toniebox provides the perfect platform to enjoy all the benefits and fun of great audio content, without adding to children’s screen time.